Google Ads Specialist - WE ARE AI

Google Ads Specialist

A new opportunity is open for a google ads specialist to join our growing team. The role includes setting up and managing Google Ads campaigns, optimizing performance, and preparing reports for different markets. You’ll work closely with the rest of the team to ensure campaigns are well structured, results are tracked, and clients are kept informed.

Key responsibilities: 

  • Setting up and managing Google campaigns
  • A/B testing of ads and optimization based on key performance indicators (CTR, CPC, CR, ROAS)
  • Keyword research and analysis for various markets using
  • Keyword Planner and SEMrush Creating and linking Google Ads, GA4 accounts, and assigning access Competitor analysis via SERP, Google Ads Transparency, and other available sources
  • Campaign strategy development: selection of type, budget, language, targeting, and market
  • Creating monthly SEM plans and analyzing past performance data (GA4, heatmaps, etc.)
  • Budget management and optimization by market performance
  • Monitoring and reporting conversions
  • Preparing reports and recommendations for optimization (weekly and monthly)
  • Communication with clients and teams to support strategic decision-making
  • Keeping up with platform trends and updates, and applying them in daily work
  • Contacting support teams when needed

Qualifications and Skills: 

  • At least 2 years of hands-on experience with Google Ads platforms – required
  • Ability to analyze and interpret data using tools such as Google Analytics (GA4) and Google Ads reports
  • Strong organizational skills and ability to manage multiple Google campaigns across different markets
  • Excellent communication skills for reporting and collaboration with internal teams and clients