Email Marketing

While anybody can start doing newsletters to promote their business, we recommend you leave the job to a professional (us). We often joke that our email marketing specialists are like ninjas. They are 360 marketing wizards who possess copywriting, graphic design, research, and community management skills.

Whatever you might choose, here are a few questions you should think about beforehand.

1. What is your intent?
   So, first, you need to know what you want to accomplish with your campaign. This determines anything from design to choosing the right audience, tone of voice, and everything in between. Clearly defining intent makes it easier to measure success, and adjust accordingly!
   
   
2. Do you already have an audience in mind?
   To send emails, you have to have some to send them to! Do you already have an email base of customers, users, and followers that you would like to engage? If yes, great! We can help you grow it over time for even more successful campaigns. If not, no problem! We’ll create a high-quality mailing list for you.
   
   
3. What is the message you want to send?
   Do you want to come off as professional, laid-back, geeky, or quirky? Keeping to a distinct and unique tone of voice really makes your brand stand out and more engaging. It’s always best to keep it direct and include CTAs so your audience knows what to make of your email.

Once you set clear goals, it’s time to think about the three major elements – design, visuals, and the right copy. This is where our “marketing ninjas” really shine. Newsletters are different than any other type of marketing campaign so they require someone who knows how to make magic combining these three aspects.