Using social medial platforms, such as Facebook & Instagram is essential to be relevant online.
While some online marketing strategies might seem new and daunting, Facebook & Instagram are a bit more on the familiar side. After all, everybody has a personal profile on either Instagram or Facebook or both. So, it’s a great idea to create a page or a profile for your business as well.
Your Business Should Be On Instagram And Facebook
1. Everyone is on social media – So, your target audience is probably there, as well. Furthermore, by growing your loyal followers and customer base, you’ll be able to reach new, and even, international audiences. Chances are some people will even seek out your business’s social media profiles before Googling you.
2. Building a strong brand image – Social media is the place to build your brand image. It’s the perfect place to show what your business is about – core values, messages, ideas, etc. Keep in mind that it takes a lot of work and creativity, so professional help might be needed for a full-out social media strategy.
3. Engaging the community – If you want your business to be more approachable and customer-oriented, social media is a great place for that. You’ll be able to grow a community of people who love your brand organically. Engaging them regularly is great for establishing trust and loyalty.
4. Market research – Once you have an established community of loyal customers and fans, you can easily get their input when developing a new product. This can help you make educated decisions and sale projections.
FACEBOOK & INSTAGRAM CAMPAIGNS
Take It a Step Further
There are two ways to promote your business on Facebook and Instagram.
You might already be familiar with the “boost” option. You choose one of your existing posts and you boost its visibility and reach on social media, for a certain amount of money per day. Boost is pretty straightforward – the bigger the daily budget, the better the results. It’s effective for quick, short-term promotion, raising brand visibility, and increasing reach. Keep in mind that this option is pretty limited in terms of customization and personalization.
A much more versatile and effective way is to create Facebook and Instagram campaigns through Meta Business Suite. They take a bit more work but generate great results. You will need good visuals and attention-grabbing copy to create high-quality campaigns. The more options you provide – the better. Meta will optimize the campaigns, and use the best-performing elements, to reach the most conversions for a set daily budget.
WHY HIRE US
Ai Solution has the experience, talent, and knowledge
Like any other form of marketing, Facebook and Instagram campaigns take time. It requires a united effort of multiple team members – graphic designers, copywriters, and campaign managers. So, to make the most of your investment, it’s best advised to hire an experienced and well-organized team to do the job. Each campaign we create is unique, highly personalized, and well-targeted. Oh, and we also provide detailed reports, so you’ll know exactly how your money is being spent and what are the concrete results.
Have a Project in Mind?
Or even if you don’t, we’ll help you get there. Put your ideas into action.