SEO seems to be the new industry buzzword. So, what is it? And, more importantly, why do you need it?
SEO stands for Search Engine Optimization. The Internet is a huge place, and it gets cluttered easily. So, search engines, like Google, work hard to scour the internet, analyse content and rate it according to various criteria. When the user goes to search something online, the search engine will take all these various criteria into consideration and try to show the best possible results. And if your website is not on the first page of search results, might as well not be there.
Optimizing your website means all kinds of different things, both creative and technical. SEO experts work tightly with programmers, designers and copywriters throughout this process. The aim is to create a well-performing website, that offers meaningful content, good user experience and is easy to navigate.
The end-result of hiring SEO consultant services is getting more people to visit your website, therefore driving sales and boosting brand awareness.
A Step-by-Step Guide
Take a look at how we do it Ai Solution, but keep in mind that SEO changes constantly!
This is the first & the most important step, because it sets a starting point to our strategy! We analyze your website to find all existing issues that could be affecting your organic reach.
Now we get down and dirty! Our tech experts need to fix all the technical aspect of your website. This might include removing any server and security issues, optimising loading speed, and much more.
The off-page SEO is all about backlinking. Google uses many different criteria to determine website quality. One of them is recommendations! If other quality websites link to yours, it means you offer quality content.
Next, we need to compare your website to other similar ones that rank better than yours as well as industry proven best practices. We use this knowledge and data to define clear goals!
At the same time our content creators work hard on on-page (on-site SEO). This part largely comes down to finding and implementing appropriate keywords, creating metadata and adding internal links.
Now, all that’s left to do is wait and see your website climb through rankings! It’s important to keep track because a sudden drop could indicate that Google has made changes that need to be addressed.
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Or even if you don’t, we’ll help you get there. Put your ideas into action.